GHOST KITCHEN CONCEPTS - RR
ASK: Develop original, branded, non-brick-and-mortar food concepts, solely for home delivery, that Red Robin could fulfill out of its current kitchens, rented kitchens, or prepared in food trucks parked wherever and whenever demand was highest. THE SOLUTION: Three completely different offerings appealing to a range of consumer tastes, opening new opportunities for this chain known for being burger experts.
Chicken SammY’s
THE WING DEPT.
FRESH SET
Here’s how these ghost brands appeared on DoorDash. When they appeared on your doorstep (thank you, Covid) simple brown bags and well-designed stickers brought these dining concepts to life.
