ASK: Develop a 360 branding campaign promoting a value proposition that would resonate at EVERY touchpoint of the Red Robin experience: front of house, back of house, on broadcast, online and up and down the halls of corporate. SOLUTION: At Red Robin, you get All the Fulls. It wasn’t a tagline, but a creative foundation built around the strategy that “Red Robin delivers a Full Belly, Full Wallet and Full Heart.”
