POKéMON
ASK: Hype the release of “Pokémon X and Y.” FACT: Discovering new characters in every game release is a BIG DEAL for Pokémon fans. SOLUTION: Create a secret scavenger hunt across the internet with Poké balls hidden on all the sites frequently by gamers. NOTE: DIDN’T announce the hunt. We dropped an obscure hint in one second of animation in a YouTube video that set the Pokémon world on fire.
1.This discreet code was on screen for 1 second in a YouTube music vid.
2.This never-before-seen vanity URL appeared at the video’s end.
3. That secret code unlocked GottaCatchEmAll.com revealing the hunt for Poké balls across the internet.
4.When you found the balls (ads) enter its unique code on GottaCatchEmAll.com to reveal the characters in Pokémon X & Y and see if you won any prizes.
